Climbing Mt. Sustainability: Doing Well by Doing Good in the New Ecology of Business | Ray Anderson
A handful of global business leaders are blazing trails to a biologically based “eco-nomics.” They are fundamentally recalculating core assumptions to allow business to make a fine living without killing the planet. Ray Anderson, leading-edge founder and CEO of Interface, the world’s largest modular carpet company, articulates his bold vision to operate the company to take from the Earth only that which the Earth can renew rapidly and naturally. His mission is a zero footprint by the year 2020. He calls on the entire industrial system to join him on the remarkable path to Mt. Sustainability.