Janine Benyus – Biomimicry: Emulating Life’s Genius and Grace
Applying the lens of nature-inspired design, Janine Benyus shares some of nature’s brilliant answers to the world’s most pressing environmental concerns, illustrated by inspiring real-world applications. Her Biomimicry Institute is guiding business transformation – the Next Industrial Revolution – by bringing biomimicry to the design table, and it’s starting to transform how businesses design and manufacture products. A waste-free, nontoxic, ultra-efficient technology is possible, if only we keep reminding ourselves to ask how nature would do it.
This speech was given at the 2003 Bioneers Annual Conference.